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Posted: Jan 19 2018, 06:53 AM
Member No.: 26
Joined: 2-December 17
consumers are interacting with an ever-expanding set of media on any number of devices. According to Nielsenís 2014 report on The Digital Consumer, Americans own four digital devices on average and spend an average of 60 hours a week consuming content on them. On top of this, desktop usage has continued to grow, with ComScore reporting and increase of 37% in 2014. As consumersí media consumption habits become increasingly more liquid: flowing from device to device, from short- to longform video, and from social media to news articles, it is becoming more and more difficult to track down where audiences are at any given time. Whether they are browsing the web on desktops, watching the new episode of The Walking Dead on tablets, or checking Instagram on their phones, it is important for advertisers to be able to reach their audiences anytime and anywhere.Is this right information Ad Management Platform Video? I didn't get the right solution.
Any help will be appreciated.